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Brand design

Brand design for fashion label RUIÉE

RUIÉE

About

RUIÉE creates bold, structured designs for women who believe in effortless elegance. Based in Hong Kong, the brand explores the idea of a capsule wardrobe that fuses with our varied contemporary lifestyle.

Year

2021

Genre

Fashion/Clothing

Services

Logotype design

Brand Design

Credits/Photo

Dominik Kelbasa, Frank Flores, RUIÉE

Brand design
Stationery design

Logotype

Unlocking the essence of creativity and growth, the brand mark stands as an embodiment of dynamic design and limitless potential. Through meticulous precision, the shapes within the logo resonate with a profound sense of multi-functionality, mirroring the versatility at the heart of the brand's identity.

Distinguished by a striking geometric composition, seamlessly interwoven with strategic negative space, the logo emanates a distinctly contemporary vibe. It's not just a mark; it's a visual narrative, an intersection of innovation and elegance, poised to leave an indelible imprint on the fashion landscape.

Label design
Print design
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